informa
1 MIN READ
News

PopCap enters Facebook's growing casino game market with Lucky Gem

Electronic Arts subsidiary PopCap has launched an open beta for Lucky Gem Casino, its fourth release on Facebook and an original title allowing users to gamble with virtual currency.
Electronic Arts subsidiary PopCap has launched an open beta for Lucky Gem Casino, its fourth release on Facebook and an original title allowing users to gamble with virtual currency. The burgeoning casino-themed social game space has seen plenty of activity in recent months, with virtual gambling game company IGT buying Double Down Interactive (DoubleDown Casino) for $500 million, and Caesars Interactive Entertainment acquiring Playtika (Slotomania) and releasing Caesars Casino. Social game giant Zynga is also preparing to jump into the market with its own Zynga Casino franchise, which will include its popular Zynga Poker/Texas HoldEm Poker game (33.2 million monthly active users, according to tracking site AppData) and its upcoming Zynga Bingo. "Casino-themed social games are one of the fastest growing genres on Facebook," says PopCap's worldwide publishing VP Dennis Ryan. The company's Lucky Gem Casino attempts to crack the space by featuring images and characters from the developer's other popular titles like Bejeweled and Zuma. To avoid breaking any laws that restrict online gambling in the U.S., Lucky Gem Casino's seven free-to-play games allow players to purchase and win only Facebook Credits -- the social network's universal virtual currency -- which they cannot redeem for real cash. This marks the fourth social game PopCap has released on Facebook, after Bejeweled Blitz (10.1 million monthly players), Zuma Blitz (2.7 million monthly players), and Pig Up (debuted in June, currently unavailable on Facebook). The company will launch Solitaire Blitz next month, too.

Latest Jobs

Xbox Game Studios

Redmond, Washington
10.5.22
Technical Lighting Artist

Innogames

Hamburg, Germany
10.5.22
Game Designer - Elvenar

Bandai Namco Mobile

Barcelona, Spain
10.5.22
Principal 3D Animator

Cryptic Studios

Los Gatos, California
10.5.22
Staff Core Software Engineer
More Jobs   

CONNECT WITH US

Explore the
Subscribe to
Follow us

Game Developer Job Board

Game Developer Newsletter

@gamedevdotcom

Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Browse
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more