Mobile social gaming network PapayaMobile has launched a new program dedicated to helping Western Android developers release their games for Chinese audiences.
The program, called "Gateway to China," hopes to offer Western developers new opportunities by extending their reach to the Chinese market, and already has a number of big name developers participating.
The likes of BulkyPix, Connect2Media, Kiloo, Mindstorm Studios and Digital Prunes are now part of the program, and each will receive free China localization services, as well as support with distribution of games in the Chinese app stores.
The program also offers game reviews and access to other marketing channels, as well as support for pre-installs with China OEMs and for billing solutions through Papaya's Social SDK.
Si Shen, CEO of PapayaMobile, explained, "With three years of experience working in China, PapayaMobile has established relationships with key handset manufacturers, app stores, wireless operators and press making Papaya the most widely distributed mobile Social Networking Service in this territory."
"Our goal is to share these relationships with our developers so that they too can monetize off of the largest mobile market in the world."
Android developers interested in joining the program can visit the official Gateway to China site
Earlier in the year, PapayaMobile attracted $18 million
in a round of Series B investment funding focused on expanding its network of users across Android and iOS.
At the time, the company revealed that it had 15 million active users across its social community. Two months later, and the company now has just over 19 million active users.