Kickstarter backers gave Ouya an $8.6 million crowdfunding boost about a year ago. Now Ouya is saying that it will boost game developers' successful Kickstarters. Ouya today announced its $1 million "Free the Games Fund" -- a fund that will go towards doubling the total pledged dollar amount of successful Ouya-exclusive Kickstarter games. More than just a way to get friendly with developers, Ouya wants to get as many compelling games on its $99 Android-based console as possible, to make the niche system more appealing to current and potential customers. Company head Julie Uhrman told us successfully-Kickstarted games inherently exhibit built-in demand, which is why Ouya went this unique route. "When gamers back a project, you know that they want that project to exist," she said. "We wanted to support the platform that gave us our start, and we developed this fund to do that." Here are the main details of the "Free the Games Fund," straight from Ouya's reps:
- Game projects must launch on Kickstarter on or after August 9, 2013, and successfully conclude by August 10, 2014, with at least $50,000 in total funding (the goal can be less than $50,000 -- it's the final funding amount that matters).
- Games must meet their Kickstarter funding goal to be eligible for matching.
- Once successfully funded via Kickstarter, Ouya will match 100 percent of the total funds raised up to $250,000.
- Game creators must make their game exclusive on Ouya for a minimum of six months beginning on the date the title becomes available for download on Ouya.
A: No. We only require the 6 month OUYA exclusivity if we provide funds for your project out of the $1M Free the Games Fund (e.g., you successfully reach your funding objective, surpass $50,000 in funding, and therefore receive matched funds from us). Of course, if you don't meet your Kickstarter goal at all, then maybe that means you can't afford to make a game. We'll be sad, of course, but we'll understand if the game you can't afford to make isn't on Ouya.Developers who want to partake in the Free the Games Fund need to include specific copy along with their campaign (detailed on fund's official web page), and email Ouya before launching their Kickstarter.
"What if I reach my funding goal but fall short of raising $50k or miss my funding goal entirely? Is my project still required to be an OUYA exclusive?