Ouya has a new competitor with subscription-based GamePop

Mobile company BlueStacks is poised to become the latest entrant in the "microconsole" market, opposite the Ouya and GameStick. BlueStacks' device, called the GamePop, operates under a subscription service with a low monthly fee, giving players access to its entire mobile game library from their TV screens. The subscription services will run at $6.99 a month and pre-orders include the console itself for free. BlueStacks has already arranged for content deals with developers Glu Mobile (Diner Dash), Halfbrick (Jetpack Joyride) and OutFit 7 (Talking Friends), among others. "BlueStacks has credibility in the microconsole space that others just don't have," says Halfbrick CEO Shainiel Deo. "GamePop is a great incremental channel for us." The rising interest in console alternatives like Ouya, GameStick and now the GamePop represents a potential new market space for developers. While the console is not slated for release until winter 2013, GamePop's official website is live and taking preorders.