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Operating profits up at Paradox as monthly active players hits record high

Swedish developer-publisher Paradox Interactive has published its financials for the full-year ended December 31, 2019, and both revenues and operating profits are up.

Chris Kerr

February 18, 2020

1 Min Read

Swedish developer-publisher Paradox Interactive has published its financials for the full-year ended December 31, 2019, and both revenues and operating profits are up.

Revenues rose by 14 percent year-on-year to SEK 1.28 billion ($131.1 million) while operating profits increased by 4 percent to SEK 474 million ($48.5 million) over the same period.

Driving that upswing were familiar names like Battletech, Cities: Skylines, Europa Universalis IV, Hearts of Iron IV, and Stellaris, which collectively had the biggest impact on revenue.

Those catalog titles continued to demonstrate their pulling power, with the number of monthly unique active players in Paradox's portfolio rising by 30 percent to 4 million by the end of 2019 -- the highest figure in the company's history. 

Commenting on Paradox's overall performance and wider business plan, CEO Ebba Ljungerud said 2019 was a year "charactered by preparation for the future," adding that the company has been working hard to create the best possible springboard to develop and launch its slate of upcoming titles. 

"Our investments in organization, marketing and game development are long-term and a foundation for the growth we want to achieve in the coming years. Investment also means higher costs and lower margins in the short term as revenues come in later periods," she wrote. 

"In 2019, we significantly increased both the quality and quantity of our marketing compared to previous years. This is, to a large extent, marketing for the upcoming games Vampire: the MasqueradeBloodlines 2, Crusader Kings III, Empire of Sin, and Surviving the Aftermath, with the purpose to reach new player groups, generate sign-ups and pre-orders."

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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