Online trading card game startup Fight My Monster
has secured $2.1 million in a round of investment funding, as a means of expanding its popular kids game.
Fight My Monster
, founded by CEO Dominic Williams and managed by Dylan Collins, who also previously founded DemonWare and Jolt Online, is aimed at young boys in the UK and North America, and currently has around 1 million players.
This new round of funding was led by Greycroft Partners, with other investors including eVenture Capital Partners, former Liberty Digital CEO Jarl Mohn and former Atari CEO Jeff Lapin.
Collins noted that the under-12 demographic is becoming a "powerful" market, and the company hopes to capitalize on this.
"We have incredibly ambitious plans for Fight My Monster
," added Williams. "Finding investors with the kind of experience that Greycroft, eVentures and our angels bring to the table is a huge boost."