informa
1 MIN READ
News

Omdia Analysis: Just how important is intellectual property in China's game market?

Omdia Analyst Chenyu Cui shares data on how the value of intellectual property helps drive interest in the Chinese mobile games market.

Datapoint of the Week is a recurring Game Developer series made possible by our sibling company and global research leader Omdia. 

China remains the largest mobile gaming market in the world, hence both local and foreign companies strive for success in the country. 

Here we see how important well-known IP is to a title’s success; an established user base plays an essential role in a landscape where the cost and complexity of user acquisition are increasing.

The easiest way for a traditional PC game publisher to enter the mobile realm is to adapt their legacy PC games on a mobile platform. This is therefore what most Chinese publishers are doing. 

Beyond PC game IP, well-known literature, manga, and TV series could be used as a lucrative IP source. Realizing the value and scarcity of truly compelling IP, Tencent has acquired IPs from anime, manga, and novels; in turn explaining the reason behind Tencent’s establishment of the China Literature Group.

omdiachinaip.png

You can find more data on the value of IPs in mobile game revenue right here. 

Latest Jobs

Xbox Game Studios

Redmond, Washington
10.5.22
Technical Lighting Artist

Innogames

Hamburg, Germany
10.5.22
Game Designer - Elvenar

Bandai Namco Mobile

Barcelona, Spain
10.5.22
Principal 3D Animator

Cryptic Studios

Los Gatos, California
10.5.22
Staff Core Software Engineer
More Jobs   

CONNECT WITH US

Explore the
Subscribe to
Follow us

Game Developer Job Board

Game Developer Newsletter

@gamedevdotcom

Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Browse
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more