Nvidia, AMD Focus On Battlefield 3 Beta Support Ahead Of Launch

The two leading graphic card manufacturers for PC gaming are developing performance-enhancing drivers ahead of EA's Battlefield 3 open beta, which launches this week. Nvidia's new GeForce drivers, released Monday, spotlight optimization for the game, claiming a performance increase of "up to 38 percent" compared to the previous driver updates, reports Shacknews. In addition, AMD will be releasing its own specialized update, with the company's Andrew Dodd tweeting that "special drivers" specific to the game will be released this week. A focus on supporting AAA games immediately when they're released highlights one of the many challenges facing proponents of PC gaming, which has always fallen behind home consoles in terms of easy plug-and-play support. In a recent conference call to investors, Nvidia claimed that PC gaming revenues would surpass console games by 2014, driven primarily by digital sales. The company has been working closely with game developers as of late, announcing a partnership with Epic Games to bring DirectX 11 capabilities to its Unreal Engine 3 platform.