informa
/
Business
News

NPD: Digital, non-traditional business almost half of retail game sales last quarter

Consumers spent $3.33 billion on games outside of retail (e.g. digital downloads, social/mobile games) in the U.S. and key European markets during the fourth quarter of 2011, the NPD Group reports.
Consumers spent $3.33 billion on games outside of retail (e.g. digital downloads, social/mobile games) in the U.S. and key European markets during the fourth quarter of 2011, the NPD Group reports. $2.04 billion of that was spent in the U.S. alone -- equaling almost half the $4.5 billion amount NPD reported for total packaged software sales at retail (including titles for home consoles, handhelds, and PC) in the States during the October to December 2011 period. The non-retail category includes full-game downloads and downloadable content purchases, as well as a variety of other channels: used games, game rentals, subscriptions, social network games, downloadable content, and mobile games. In the previous quarter, U.S. consumers actually spent more on non-retail games, $1.64 billion, compared to the $1.3 billion they spent on new games at stores during the July to September months. Non-retail sales for Europe's three largest video game markets came out to $1.29 billion, $508 million of that coming from the UK, $461 million coming from Germany, and $320 million coming from France. "It's fascinating to see the nuances in consumer behavior across geographies," says NPD analyst Anita Frazier. "Clearly these other forms of content acquisition do not follow as consistent of a trend as we see with the established box product business in the U.S." NPD's "U.S. Games Market Dynamics" report tracking video game sales is available on the firm's site.

Latest Jobs

Sucker Punch Productions

Bellevue, Washington
08.27.21
Combat Designer

Xbox Graphics

Redmond, Washington
08.27.21
Senior Software Engineer: GPU Compilers

Insomniac Games

Burbank, California
08.27.21
Systems Designer

Deep Silver Volition

Champaign, Illinois
08.27.21
Senior Environment Artist
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more