informa
2 min read
News

Nordic Games has bought the rights to use the THQ name

Nordic Games has told Polygon that it has acquired the THQ trademark, allowing the company to publish games under the THQ brand.
Nordic Games has told Polygon that it has acquired the THQ trademark, allowing the company to publish games under the THQ brand. Publisher THQ was cut up and sold off last year following bankruptcy, and Nordic Games picked up multiple assets from the company, including the Darksiders, Red Faction and MX vs ATV franchises. Now Nordic Games says that it has also bought the rights to use the THQ name, and that the company plans to potentially publish future games in these franchises using the THQ name. "It was kind of surprise to some industry veterans and players that we were the winner of the auction of the THQ titles," Nordic Games GM Klemens Kruezer told Polygon. "The challenging fact is nobody has ever heard about Nordic Games before [the THQ auction]. There were so many articles with the headlines ‘Who the fuck is Nordic Games?’ We said, okay they were right." This is the reasoning behind utilizing the THQ name -- the company believes THQ is a better known brand than its own. Nordic also has access to all of THQ's social media assets, including the company's Twitter and Facebook pages. "We are small team," Kruezer added. "The expectations from outside regarding the IPs of THQ are really high. We see it everyday on our Facebook sites. If we post something new to a project the first comments are, ‘Oh, nice. But what about Darksiders 3?’"

Latest Jobs

Treyarch

Playa Vista, California
6.20.22
Audio Engineer

Digital Extremes

London, Ontario, Canada
6.20.22
Communications Director

High Moon Studios

Carlsbad, California
6.20.22
Senior Producer

Build a Rocket Boy Games

Edinburgh, Scotland
6.20.22
Lead UI Programmer
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more