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Nintendo, Tencent set a date to discuss Switch launch in China

Nintendo and Tencent have set a date for a press conference in Shanghai to discuss their launch plans for the Switch in China.

Chris Kerr, News Editor

July 24, 2019

1 Min Read

Nintendo and Tencent will host a joint press conference on August 2 in Shanghai to discuss their launch plans for the Switch in China. 

Tokyo-based games industry consultant Dr. Serkan Toto spotted the announcement on Twitter, and said Tencent has already opened a variety of official, Switch-released social media accounts. 

We've known about the dynamic duo's plans to bring the Switch to China since April, when Tencent received approval to distribute the console and a test version of New Super Mario Bros. U Deluxe in the region. 

The move presents a big opportunity for both companies, given the Chinese video game market is currently the largest and most lucrative in the world, so it'll be interesting to learn how the pair intend to make waves. Save the date, folks.

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About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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