As we head towards the holiday season Nintendo is confident in the Switch's ability to woo consumers, but the company is less sure about its own ability to satisfy that demand. 

Speaking during a Variety event earlier this week, Nintendo of America chief Reggie Fils-Amie said the console maker still hopes to sell 10 million units before the end of the year, but he seemed skeptical about the firm's production capabilities. 

"Certainly the demand is there, and our supply chain is there [to hit the 10 million]," he said. "Are we going to have enough for the holiday? That’s what we are focused on."

As far as manufacturing is concerned, Nintendo upped the ante earlier this year by doubling its production target from 8 million units to 16 million units. 

Whether or not that will be enough to cover the holiday rush remains to be seen, but we won't have to wait long to find out.

The latest official figures put Switch sales at 4.7 million units as of June 30. If the console did manage to hit that 10 million mark by the end of the year, it'd be on well on track to beat the Wii U's lifetime sales total of 13.56 million units.