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Nintendo: Super Mario Bros. Movie has become "powerful touch point"

The Switch maker believes the animated flick has the potential to support its video game business in the long-term.

Chris Kerr, News Editor

May 19, 2023

1 Min Read
Artwork for the Super Mario Bros. Movie featuring key characters including Mario, Luigi, Bowser, and Princess Peach

Nintendo has weighed in on the commercial success of the Super Mario Bros. Movie, which according to Variety has raked in an estimated $1 billion at the global box office, but it seems the console maker is less concerned about how much cash it's making, and more focused on how the movie is impacting is broader business.

During an financial Q&A, Nintendo president Shuntaro Furukawa described the flick as a "powerful touch point" for the franchise, and said it has the long-term potential to turn "people who never really played games before into fans of Mario and Nintendo."

Furukawa said that while Nintendo will obviously stand to benefit financially from the movie's box office performance, noting that revenues will be reported as sales in the current fiscal year, what's more important is that the film helps inspire interest in Mario titles and the Nintendo Switch.

Notably, he added that Nintendo is already benefiting from the ripple effects caused by the release of the animated adventure.

"We are already seeing a variety of positive effects. For example, sales are growing for Mario related merchandise, and there is a slight rise in activity for classic Mario titles that can be played through Nintendo Switch Online," said Furukawa.

"In the long term, we think this will become a powerful touch point, turning people who have never really played games before into fans of Mario and Nintendo, and renewing the interest of people who used to play (on a Nintendo game platform) but are taking a break."

Furukawa said the company intends to continue pouring its efforts into a "variety of visual content," but will focus on "carefully developing and further expanding each IP while respecting its unique characteristics."

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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