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Nintendo keen to preserve company DNA, says acquisitions "would not be a plus"

"Having a large number of people who don’t possess Nintendo DNA in our group would not be a plus."

Chris Kerr, News Editor

February 3, 2022

1 Min Read

Sony and Microsoft have been making waves with a spate of high-profile acquisitions, and recently carried that trend into 2022 by announcing deals for Bungie and Activision Blizzard, respectively.

Despite its main competitors splashing the cash to bolster their family of internal studios, however, Nintendo seems more relaxed about the whole M&A thing.

Last year, the company expressed a desire to sink cash into its own studios, setting aside 100 billion yen ($870 million) for internal investments to help existing talent flourish and bolster its production capabilities.

During a recent investor presentation, translated by Bloomberg, Nintendo president Shuntaro Furukawa confirmed the Switch maker won't be changing that approach.

"Our brand was built upon products crafted with dedication by our employees, and having a large number of people who don’t possess Nintendo DNA in our group would not be a plus to the company," Furukawa commented.

Nintendo, of course, has purchased studios in the past -- including Luigi's Mansion 3 developer Next Level Games in January last year -- but it seems the Japanese company won't be throwing its weight (or cash) around in the M&A space as much as the other members of the industry's "big three."

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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