Nielsen has a new 'IP Evaluator' for mobile game devs eyeing China

Market research firm Nielsen is expanding the scope of its mobile analytics services this week in an effort to attract mobile game developers and publishers who are looking to license an intellectual property that's popular in China.

In essence Nielsen is trying to sell devs on a service that will help them boost the discoverability of their games in China through canny IP deals, and it's partnering with Chinese mobile analytics firm TalkingData to do so.

That's notable given that China's booming mobile game market (the country now has more people playing mobile games than the U.S. has citizens) has given rise to fierce competition for player attention across China's various mobile marketplaces.

Some mobile developers believe having a recognizable brand attached to your game will increase its chances of success in China, and the newly-launched "Nielsen Games IP Evaluator" (which is reportedly a unique service Nielsen is selling specifically for China) seems designed to capitalize on that.

The service works by providing customers with reports on what mobile game players in China are playing, talking about and buying based on TalkingData's data, which is sourced from a pool of 650 million monthly active mobile device users in the region. Curious developers can find more details about the service over on Nielsen's website.