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NetEase shares drop after it delays Diablo Immortal in China

The decision was made so NetEase can make "multiple optimization adjustments."

Chris Kerr, News Editor

June 20, 2022

1 Min Read
Diablo Immortal artwork depicting the Mad King Leoric

NetEase has delayed Diablo Immortal in China just days before the title was slated to launch.

According to Reuters, the Chinese studio said the decision was made so it can make "multiple optimization adjustments" to fine-tune the gameplay experience.

It's also being reported that the game's official account on Chinese messaging app Weibo has been banned from making new posts, although it's currently unclear why.

Diablo Immortal is being co-developed by NetEase and Activision Blizzard. The free-to-play MMORPG launched in territories such as the U.S. and Europe on June 2, 2022, and is available on platforms including Android, iOS, and Microsoft Windows.

According to NetEase, Diablo Immortal had recorded over 15 million pre-registrations as of last week, but news of the delay caused shares in the company to dip by 9 percent on Monday.

It's now unclear when precisely Diablo Immortal will be rolled out in China.

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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