Namco Bandai, DeNA social games joint venture rebranded to BNDeNA

Newsbrief: Namco Bandai and Japanese social gaming giant DeNA have rebranded their social gaming joint venture, as a means of showing their ongoing commitment to the initiative. The two companies formed BDNA Inc last year, with the aim to release a number of social games for smartphones worldwide. The company is led by Shin Unozawa, executive vice president at Namco Bandai, and combines Namco Bandai's video game development know-how with DeNA's knowledge of the social games market. The company has now been rebranded as BNDeNA and the logo altered, as the two parent companies say it better combines their strengths. They also revealed that their first game, Macross SP Cross Deculture, will launch via DeNA's Mobage social gaming platform in Japan this spring.