Sponsored By

Mobile startup Red Robot Labs announced today that it partnered with Taiwan-based Next Media Animation to expand its business into Asia and further develop its location-based game tech.

Tom Curtis, Blogger

March 21, 2012

1 Min Read

Newsbrief: Mobile startup Red Robot Labs announced today that it plans to expand into Asia via a partnership with Taiwanese company Next Media Animation. Next Media, perhaps best known online for its odd animated news parodies, will gain access to Red Robot's R2 gaming platform, which it will use to make location-based games for mobile platforms. The company will also help launch and distribute Red Robot's game Life is Crime in Hong Kong, Taiwan, and Japan. In addition, Next Media has invested $5 million in Red Robot to help the company further develop its location-based technologies. "Next Media Animation is known for creating addictive content. We have been looking to expand into location-based gaming, but we were waiting for the right technology... We can’t wait to let our creatives loose on their cutting-edge technology to see what we can do," said Next Media chairman Jimmy Lai.

About the Author(s)

Tom Curtis


Tom Curtis is Associate Content Manager for Gamasutra and the UBM TechWeb Game Network. Prior to joining Gamasutra full-time, he served as the site's editorial intern while earning a degree in Media Studies at the University of California, Berkeley.

Daily news, dev blogs, and stories from Game Developer straight to your inbox

You May Also Like