Microsoft is 'well positioned' to succeed in larger game market, claims CEO

Microsoft chief exec Satya Nadella claims the company is already "well positioned" to succeed in what's going to be a much larger gaming market.

Microsoft chief exec Satya Nadella claims the company is "well positioned" to succeed in what's going to be a much larger game market thanks to its focus on technologies and services like Xbox Live and Game Pass

Commenting on how the game business would fit into Microsoft's overall company direction during a recent earnings call, Nadella claimed the Xbox maker already has a lot of the tools needed to thrive in a market that's rapidly expanding thanks to the emergence of new tech and business models. 

"We now have a business model with Game Pass as well as all the supporting mechanisms for Game Pass like game streaming [via project xCloud]," he commented. 

"We have a social network in Xbox Live that is the best in the business. So, I feel that we are well positioned to what is going to be a much larger market than what was traditionally gaming, in spite of all the success we've had over the years in gaming."

Nadella also suggested that a move in the direction of streaming or subscription models like Game Pass won't spell the end for traditional triple-A titles, adding that "going forward, we think that any endpoint can, in fact, be a great endpoint for high-end games."

You can read the rest of Nadella's comments by checking out the full earrings call transcript right here (Word doc).

Latest Jobs


Vancouver, BC, Canada

Bladework games

Remote (United States)
Senior Gameplay Engineer

University of Canterbury

Christchurch, Canterbury, New Zealand
Academic in Game Arts and Animation

Fred Rogers Productions

Hybrid (424 South 27th Street, Pittsburgh, PA, USA
Producer - Games & Websites
More Jobs   


Explore the
Advertise with
Follow us

Game Developer Job Board

Game Developer


Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Advertise with

Game Developer

Engage game professionals and drive sales using an array of Game Developer media solutions to meet your objectives.

Learn More
Follow us


Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more