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Microsoft is 'well positioned' to succeed in larger game market, claims CEO

Microsoft chief exec Satya Nadella claims the company is already "well positioned" to succeed in what's going to be a much larger gaming market.

Chris Kerr, News Editor

July 22, 2019

1 Min Read

Microsoft chief exec Satya Nadella claims the company is "well positioned" to succeed in what's going to be a much larger game market thanks to its focus on technologies and services like Xbox Live and Game Pass

Commenting on how the game business would fit into Microsoft's overall company direction during a recent earnings call, Nadella claimed the Xbox maker already has a lot of the tools needed to thrive in a market that's rapidly expanding thanks to the emergence of new tech and business models. 

"We now have a business model with Game Pass as well as all the supporting mechanisms for Game Pass like game streaming [via project xCloud]," he commented. 

"We have a social network in Xbox Live that is the best in the business. So, I feel that we are well positioned to what is going to be a much larger market than what was traditionally gaming, in spite of all the success we've had over the years in gaming."

Nadella also suggested that a move in the direction of streaming or subscription models like Game Pass won't spell the end for traditional triple-A titles, adding that "going forward, we think that any endpoint can, in fact, be a great endpoint for high-end games."

You can read the rest of Nadella's comments by checking out the full earrings call transcript right here (Word doc).

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About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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