Marvel vs. Telltale: Adventure studio to make games based on Marvel IP

The prolific and license-happy developer of The Walking Dead has signed a deal with the ascendent comic book and Hollywood IP factory.

Today, Telltale Games announced a deal with Marvel to create games based on its properties, the first of which will appear on consoles in 2017, Polygon reports.

The news came as part of a press event where Marvel execs and Telltale management made the joint announcement. There are not yet any details about how many or which IPs will become Telltale games.

Marvel executive producer Mike Jones did tell the press, however, "If it doesn't turn heads, if it doesn't get you excited to talk with your friends, it's not a Marvel game. It has to command attention," IGN reports. "It takes a long time to find the right partner. We have one special game we're excited about."

Telltale CEO Kevin Bruner told Gamasutra in January that after taking over the company's reins -- he'd been its long-time CTO -- that the studio remained committed to working with licensed IP as well as expending "a lot of energy" on original IP, too.

The company soon after announced a deal with Hollywood studio Lionsgate to create "Super Shows" that span games and TV programs both.  

So far, the company's approach to licensed IP has been working -- and not just the landmark success of The Walking Dead. Writing last year, longtime Gamasutra editor Leigh Alexander had lots of praise for its currently running Game of Thrones franchise.

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