Majesco Bulks Up European Staff To Promote Zumba Fitness

As the company prepares to launch new entries in its immensely popular Zumba Fitness franchise, Majesco hires key marketing and publishing executives to help promote the game in Europe.
As it prepares to launch new entries from its popular Zumba Fitness franchise in Europe, Majesco has added two members to its team in that territory to support the upcoming releases. Since its release in November 2010, Zumba Fitness for PS3, Wii, and Xbox 360 has occupied the top sales charts in North America and Europe, and was responsible for 70 percent of Majesco's revenues in the first three quarters of its fiscal year. The publisher released the Zoe Mode-developed Zumba Fitness 2 (Wii) in the U.S. last month, and will ship the dance exercise title in Europe this February. It will also put out Kinect-enabled Zumba Fitness Rush (Xbox 360) in both regions this February. Emily Bryce-Williams, who previously held roles at 505 Games and SouthPeak Interactive, will serve as Majesco Europe's marketing and PR manager. She is tasked with overseeing the marketing channels for Majesco's titles across Europe. Codemasters and Disney veteran Jen Wilder will join the group as publishing manager, and will manage all operations activities across Europe. Majesco says the two will "provide the additional focus required to continue [Zumba Fitness'] runaway success." "Continuing with the success of Zumba Fitness, Majesco Entertainment have positioned themselves to be a strong contender in Europe, and I'm excited to take on this challenge to help expand their fantastic portfolio into 2012 and beyond," says Wilder.

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