Live Gamer Partners With Skrill To Create Monetization Engine

Online monetization platform Live Gamer has announced a partnership with Skrill, the operator of payment provider Moneybookers, in aid of creating a monetization engine made especially for online game publishers. Live Gamer Payments by Skrill integrates Moneybookers' payments platform with Live Gamer's commerce solution to offer publishers and developers a means for maximizing user acquisition and retention, managing digital sales and boosting online revenue. The new set-up offers access to over 100 payment methods in 200 territories worldwide, including country-specific transfers, prepaid cards and Facebook credits. The scheme also allows micropayments to be easily incorporated into mobile games, with settlements available in 41 different currencies. The model supports one-time transactions, recurring payments and the "freemium" payment system. Live Gamer says that the new setup will increase conversion rates while eliminating risk of fraud. Last year, THQ revealed that it was bringing the Live Gamer microtransaction model to Company of Heroes Online in North America. Namco Networks also chose to implement Live Gamer into its Facebook range, powering the likes of virtual goods merchandising, analytics and virtual item gifting.