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Life is Strange developer Dontnod has rebranded as Don't Nod

Respect the apostrophe.

Chris Kerr, News Editor

June 1, 2022

1 Min Read

Life is Strange developer Dontnod Entertainment has rebranded as Don't Nod, presumably to remind people to talk a breath while uttering its moniker.

The French studio, which has also worked on titles including Vampyr, Tell Me Why, and Twin Mirror, said the visual rebranding will better reflect "who we are as a company today."

Since being established 14 years ago, Don't Nod has branched into game publishing and opened additional internal development studios.

The company now has around 320 employees in France and Montreal, and said there are six internal projects currently in development.

Commenting on its new look, the studio said it wanted to reintroduce the apostrophe and lob a space in for good measure to better reflect its self-assigned status as a "non-conventional" company.

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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