informa
News

Iwata: Assumptions about shrinking handheld market are untrue

"[There's a] premise that the handheld gaming device market is shrinking or vanishing, and I don't think that is true." - Nintendo CEO Satoru Iwata on iPhones making dedicated game portables irrelevant.
"[There's a] premise that the handheld gaming device market is shrinking or vanishing, and I don't think that is true."
- Nintendo CEO and president Satoru Iwata dismissing the notion of iPhones hogging all the portable game players, and making dedicated handhelds irrelevant. Though there's a belief that the flourishing mobile game market is killing off dedicated handhelds, the executive claims that Nintendo's hardware and software sales in that space have been healthy despite signs that might indicate otherwise. 3DS system sales in Japan, for instance, reached 7 million last week, which is close to keeping pace with sales for the original DS and DS Lite (which benefited from two Christmases at this point, instead of one), even though it's now competing with mobiles, tablets, and free-to-play games. Iwata also noted that software sales for 3DS are exceeding those of the original DS. Those points give some credence to his argument, but it all goes against the trends many have seen in their own lives, as well as the data published by analysts.

Latest Jobs

Sucker Punch Productions

Bellevue, Washington
08.27.21
Combat Designer

Xbox Graphics

Redmond, Washington
08.27.21
Senior Software Engineer: GPU Compilers

Insomniac Games

Burbank, California
08.27.21
Systems Designer

Deep Silver Volition

Champaign, Illinois
08.27.21
Senior Environment Artist
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more