Sponsored By

Is Piracy Growing?

How can you find things out about a secret? How can you measure and quantify it? With a whole heap of difficulty, that’s how! We look at the little bit of evidence we have and show you what is going on!

James Grimshaw, Blogger

October 20, 2010

12 Min Read

The teacher stands before the class. “Children, today we are going to answer the question of piracy?”

 The little boys and girls, all beaded eyed and fixed on the teachers professional authority, are hanging on every word.

 “Now hands up who here is a pirate?”

 A number of hands fill the air! And the teacher begins tipping the air with the edge of her pencil as she begins to count the hands held high.

 “Well done, hands down, now who here was a pirate last year?”

 Again the hands flood the air, the teacher begins counting again.

If only it was that easy! And you are under no obligation to raise your hand, but the chances are that everyone has tried it at least once? Even if they haven’t downloaded, they probably have borrowed from a friend. And why not? Sharing is one of human’s most profound abilities, and yet at times we confuse piracy with sharing. But it’s not; it is more like stealing!

 But software piracy or illegal downloading is an oddity. While all the uploaders get all the credit, publishers don’t seem to get anything in return. It is normally here when pro-pirates jump in stating something along the line of “money grabbing”. But do we say this because it is easier to steal from someone who has so much?

 Yes Publishers make a profit, and do well, but doing better means more titles for the gamer. If I lend ten friends a 1 dollar each, and only three pay me back. Next time I can only lend three new friends a dollar, because I have no more. And that simply is what is happening to the Gaming industry. Piracy is a problem and because of the shortfall in returns publishers are taking fewer risks.

 Ultimately it’s the gamer that suffers, whether he be a pirate or land lubber!

So is Piracy growing…? That is a real tough question, because not everyone would put up their hand! And that’s not a criticism, that’s smart! Another thing that WarFace wants to address, suing people is the biggest waste of energy since an air-conditioned room full of servers! We don’t want to punish pirates or illegal downloaders; we want to encourage sharing, with publishers too!

 However, I believe piracy is not only growing, but it is flourishing. Unfortunately torrents and file sharing is something that can be picked up real easy. With little information, people can install the software and start looking for files that they want to download. The list is endless, and fairly easy to find.

Analytical Essay # 61832 :: Piracy in the Video Game MarketAn analysis of the issue of piracy in the video game market.

 

Written in 2004; 899 words; 3 sources; MLA; $ 31.95

http://www.academon.com/Analytical-Essay-Piracy-in-the-Video-Game-Market/61832

 From the Paper:

“Sales of counterfeit video games are increasing worldwide. In 2003, video game executives joined a coalition of movie, software and music companies to appeal for help from the United States government, citing that they had lost a combined $20 billion due to piracy in 2002 (Kent, 2003). Video game piracy “is more than a $1 billion industry,” according to Douglas Lowenstein, president of the Interactive Digital Software Association, the trade organization that represents the games industry (Kent, 2003). “It is well over $2 billion worldwide if you include all piracy, which would include PC games.”"

Global Software Piracy Study “Sixth Annual BSA and IDC Global Software Piracy Study”http://global.bsa.org/globalpiracy2008/index.html

 

 Working together, governments, software companies, and BSA are making progress in stopping the illegal theft and use of PC software products. But piracy remains a serious problem in all countries. The key findings of this study are:

 Piracy down in many nations: The rate of personal computer (PC) software piracy dropped in 2008 in about half (57) of the 110 countries studied, remained the same in about a third (36), and rose in just 16.

 Piracy up on a global basis: However, the worldwide PC software piracy rate rose for the second year in a row, from 38 percent to 41 percent, largely because PC shipments grew fastest in high-piracy countries such as China and India.

 Dollar losses up: The retail value of unlicensed software — representing revenue “losses” to software companies — broke the $50 billion level for the first time in 2008. Worldwide losses grew by 11 percent to $53 billion. Excluding the effect of exchange rates, losses grew by 5 percent to $50.2 billion.

PC Game Piracy Examined, [Page 4] The Scale of Piracyhttp://www.tweakguides.com/Piracy_4.html

 

 Piracy as a Proportion of Total Internet Usage

 While the sites which provide links to pirated material are at the top of the web popularity list, there’s evidence that Peer to Peer (P2P) traffic in particular is monstrously high as a proportion of total Internet traffic. This Report from Multimedia Intelligence shows that at present, P2P traffic makes up approximately 44% of all consumer Internet traffic globally (33.6% in North America). Similarly, this data from Ipoque also points to P2P traffic accounting for a large proportion of all Internet traffic, as much as 54% in places like Southern Europe. Both data sources point out that the vast majority of P2P data currently being shared is, as you’d expect, pirated material, with 70% of it being audio and video files (i.e. songs and movies). The data paints a fairly solid picture of the Internet being absolutely saturated with pirated material, where up to half of all Internet traffic can be composed of illegally shared files at any time. 

Piracy a growing concern in B.C.By The Vancouver Sun December 15, 2007

 

http://www.canada.com/vancouversun/news/business/story.html?id=cef1eaca-c64e-464b-b736-1539643df863

 ”It’s a difficulty within our industry,” said Daniel Brady, general manager of Burnaby-based Blue Castle Games, which makes games for five different platforms. “Piracy is more prevalent in the PC games, and there is a certain degree of protection in consul games. But as consoles are around for a while, people figure the machines out and piracy really takes off.”

 anielle Parr, executive director of Toronto-based Entertainment Softwear Association of Canada, said video game piracy is a growing problem, costing North American companies $3 billion globally. Here at home, Canadians are worse than their American cousins when it comes to waving the skull-and-crossbones flag. A recent ESAC survey of gamers reported 17 per cent of Americans admitted to owning a pirated video game, while exactly double that number, 34 per cent, of Canadians confessed.

 I recently found that BSA did admit to some errors! But what they have done is to take a broad guess as to the illegal costs, and assumed that every pirate unit is one direct sale. This has led to much criticism, partly because many court rulings have been based on it.

While I can understand the pirates and their banner of “One illegal download is not one Direct Sale!” This is now beginning, to pain the ears more than a child’s cry! I can also understand that the BSA only stated that the potential loss, because they wanted to show the market size of piracy. Good intentions landed them in hell.

 

torrentfreak 2008

 

torrentfreak 2009

 At the end of the year TorrentFreak releases a top 10 chart of the most illegally downloaded. These are the top 10 charts of 2008 and the top 5 charts of 2009. From watching the illegal torrents ourselves, I don’t believe that they watched every illegal torrent. But I do believe they have put some work into it and that it has a strong creditability.

What should be taken from this is not the number of times a game was actually downloaded. But if you look at the download in position one, for both 2008 and 2009, what is the difference? By looking at the top 5 positions, and calculating the increase, you find some startling conclusions. 

Spot Number

2008

2009

Increase of

1

1,700,000

4,100,000

241%

2

1,070,000

3,200,000

299%

3

940,000

2,350,000

250%

4

860,000

2,100,000

244%

5

830,000

1,850,000

223%

 The average difference between all the number spot is an increase of 251. This backs up the claim that piracy is growing, and will be very interesting to see what 2010 holds. Results should be out at the end of December this year.

 These figures show a more than double in the number of downloads for each of the top 5. I find it hard to believe that 2009 had much better games that people wanted and didn’t want to pay for. I can more likely believe that people have found downloading games very easy. This would explain the nearly 250% increase in piracy across the board. 

PC Games 14% of 2007 Retail Games Sales; World of Warcraft and Sims Top PC Sales Chartsby Aaron Linde Jan 24, 2008 5:16pm CST

 

http://www.shacknews.com/onearticle.x/50939

 Data from the sales-tracking firm NPD reveals that retailers sold 267.8 million games in 2007, 36.4 million of which were PC titles. Console games brought in $6.6 billion, selling 153.9 million units total, while portable software hauled a record $2 billion in revenue with 77.5 million units sold. 

1

World of Warcraft: Burning Crusade

2.25 million

2

World of Warcraft

914,000

3

The Sims 2 Seasons Expansion Pack

433,000

4

Call of Duty 4: Modern Warfare

383,000

5

Command & Conquer 3: Tiberium Wars

343,000

6

Sim City 4 Deluxe

284,000

7

The Sims 2

281,000

8

The Sims 2 Bon Voyage Expansion Pack

271,000

9

Age of Empires III

259,000

10

The Sims 2 Pets Expansion Pack

236,000

 

 Now if you take into account the sales figure of 2007, which related to the download figures ending 2008 by torrentfreak. When you look at these figures two things really stand out.

 Firstly the top 2 figures are games that are not pirated. The problem with pirating the top 2 games is that they require a serial key, which you have to log on to a server with. The Game Company can ban serial keys if people distribute them, therefore kicking them out. This game is an online game, which means that it is very hard to circumvent. Therefore you can see the figures for these are well above the figures for any of the other games, which are easily cracked.

 The second is the huge gap left between the sales figure and the download figures. While I only have three “download” figures for the PC game sales. What you can see here is the downloaded figure is far greater than the purchases. 

 

Game

Sales

Illegal Downloads

1

World of Warcraft: Burning Crusade

2.25 million

 

2

World of Warcraft

914,000

 

3

The Sims 2 Seasons Expansion Pack

433,000

 

4

Call of Duty 4: Modern Warfare

383,000

830,000

5

Command & Conquer 3: Tiberium Wars

343,000

860,000

6

Sim City 4 Deluxe

284,000

 

7

The Sims 2

281,000

1,150,000

8

The Sims 2 Bon Voyage Expansion Pack

271,000

 

9

Age of Empires III

259,000

 

10

The Sims 2 Pets Expansion Pack

236,000

 

 As you can see from the results it suggests that Piracy for PC Games is rising, and at least twice as much as sales. Please note that I have used the word “suggest”, I would like to have a bucket of statistics before I add “heavily”. This also points out the glaring hole in the piracy issue. Not only is there a complete lack of people taking measurements of the piracy world, but even on the business side there seems to be a refusal of releasing measurements.

Pirates have the perfect right to claim that it is not a problem or that sales losses are made up and over exaggerated. Because when Publishers claim something with no facts to back it up, how else are you to convince them? This being said, what little evidence there is, only supports Publishers, Pirates need to stop pretending and hiding behind the childish excuses that hold no water.

Read more about:

Blogs
Daily news, dev blogs, and stories from Game Developer straight to your inbox

You May Also Like