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In-Game Advertising Company Appssavvy Raises $7.1M In Funding

Social media marketing firm Appssavvy has raised $7.1 million in a new round of funding from AOL Ventures, True Ventures and the New York Times Company, as a means of expanding its in-game advertising campaigns.
Newsbrief: Social media marketing firm Appssavvy has raised $7.1 million in a new round of funding, as a means of expanding its in-game advertising campaigns. According to Advertising Age, investors included AOL Ventures, True Ventures and the New York Times Company, bringing the total amount invested in the company to $10.2 million. The New York-based company focuses its advertising around simple activities during social games, such as updating statuses, buying virtual goods and sending messages to other players.

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