There's a lot of advice available for designers wondering how much they should spend on a marketing budget while trying to build up hype for their title. But how can developers market their game if their budget is zero?
In this GDC 2018 session, No More Robots' Mike Rose discusses how he got press, streamers, YouTubers, deals, and sales for the procedurally generated biking game Descenders while spending the bare minimum on marketing.
Independent developers interested in learning how to market their own games while on a budget can now watch the talk completely free via the official GDC YouTube channel!
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In addition to this presentation, the GDC Vault and its accompanying YouTube channel offers numerous other free videos, audio recordings, and slides from many of the recent Game Developers Conference events, and the service offers even more members-only content for GDC Vault subscribers.
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