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How doing things differently leads to success and sustainability for Toca Boca

“We’re trying to build something different from a gaming company making a lot of money. We’re trying to build a brand that survives over time.” -

Christian Nutt

March 8, 2016

1 Min Read

“We’re trying to build something different from a gaming company making a lot of money. We’re trying to build a brand that survives over time.”

- Toca Boca CEO Bjorn Jeffery

Kids' mobile game developer Toca Boca has an unimpeachable reputation with a huge number of parents, and a new interview with Re/code goes a long way to explaining why.

Rather than seeking to maximize transactions, the company wants to create a longstanding company that can service kids and parents for years to come, according to the CEO of the Swedish developer, Bjorn Jeffery. 

“We plan for generations, not quarters. The overall mind-set is very different. In Silicon Valley, growth supersedes everything else," Jeffery said, of what sets his company apart.

The company grew out of research into "the future of books, the future of magazines, and what would happen when iPads came out," Jeffery told Re/code. "Our exploratory project into those questions grew and became its own company."

The full Q&A is worth a read whether you're familiar with the company and its games or not -- as an example of how different thinking can lead to different results. 

And if it leaves you curious about the company's games, gamification designer Andrzej Marczewski wrote a nice blog here on Gamasutra about how interacting with one of the company's games -- one his small daughters love -- taught him about playfulness. This profile of the company, posted on VentureBeat when it hit 100 million downloads, is also interesting.

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