Daily news, dev blogs, and stories from Game Developer straight to your inbox
Hitman Sniper developer Square Enix Montreal rebrands as Onoma
The studio claims the rebrand will allow it to "connect with multiple audiences."
October 7, 2022
1 Min Read
Square Enix Montreal has rebranded as Onoma so it has more freedom as it seeks to expand and "connect with multiple audiences."
The branding pivot comes shortly after the studio was sold to Swedish conglomerate Embracer Group along with other notable Square Enix studios and properties.
The Hitman Sniper and Lara Croft Go developer described the branding pivot as a "new chapter," and said it intends to create "multiple products, programs, and initiatives, each with distinct personalities."
"Our strength has always been our ability to evolve and adapt to trends and market changes. Our rebrand as Studio Onoma is one more transformation that we are excited to take on," it added. "We have built the Onoma brand to be flexible to see us into the future, connect with multiple audiences, and not hinder us from expanding with the market."
As for why the team chose the moniker Onoma, they said the word is Greek for "name" and claimed "names offer endless possibilities."
The announcement itself is filled with plenty of PR padding, but if you're interested in how the studio's in-house design team developed and refined the brand, it's still worth checking out.
For those of you who don't feel like wading through reams of philosophical musings about font curvatures and line usage, just remember that Square Enix Montreal is Onoma now, and apparently it has some pretty big plans in the works.
About the Author(s)
News Editor, GameDeveloper.com
Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.
You May Also Like
Accessibility and fancy footwork with GLYDR's John Warren - Game Developer Podcast ep. 40Feb 28, 2024
Exploring the 2024 State of the Game Industry report - Game Developer Podcast ep. 39Feb 2, 2024
Phantom inspiration and the ethical auteur with Xalavier Nelson Jr.Dec 8, 2023
Designing Killer Queen: from playground experiment to modern arcade sensationOct 18, 2023
Get daily news, dev blogs, and stories from Game Developer straight to your inbox
Subscribe to Game Developer Newsletters to stay caught up with the latest news, design insights, marketing tips, and more