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Social and mobile game juggernaut Gree has shut down its Western operations to focus on game development in Japan.

Chris Kerr

July 10, 2017

1 Min Read

Mobile and social game powerhouse Gree is closing down its headquarters in North America, Europe, and Australia to focus on its business in Japan.

The news follows reports that the company's Melbourne studio had been shuttered, and around 50 employees let go. 

In an official release, Gree explained that its overseas development model has been floundering of late, making it hard for the firm to recoup the costs required to maintain its headquarters in the West. 

In a separate statement handed to GamesIndustry.biz, the company clarified what that means by confirming its Melbourne, San Francisco, and Berlin offices will all be closed, with all employees being laid off. 

Moving forward, Gree plans to focus on developing games for its native market in Japan, before exporting its most popular titles to other countries. 

As for those games developed by Gree International Entertainment -- the official name of the company's Western subsidiary -- Gree says it will continue to operate them for the time being.

The firm has also pledged to continue supporting virtual reality startups in North America through its Gree VR investment fund.

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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