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Glu Mobile joins the real-money online gambling market

San Francisco-based mobile game publisher Glu Mobile announced today that it has partnered with UK gambling firm Probability PLC to create games that allow players to bet with real-world money.
San Francisco-based mobile game publisher Glu Mobile announced today that it has partnered with UK gambling firm Probability PLC to create games that allow players to bet with real-world money. As a result of this deal, Probability will create a new line of mobile slot games based on a number of Glu Mobile's existing franchises. Probability -- as the company licensed for online gambling -- will remain responsible for regulating these titles, and will launch the games in both the UK and Italy. Glu Mobile is just the latest in a growing pool of publishers expressing interest in online gambling. Zynga's been talking about entering that market for quite some time, and earlier this year Big Fish Games partnered with independent online gambling company Betable to bring real money gambling to its UK players. Glu Mobile CEO Niccolo de Masi, however, told Inside Mobile Apps that these gambling titles will remain an ancillary revenue stream for the company -- Glu Mobile's core business will still hinge on traditional free-to-play mobile games.

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