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Analyst firm Newzoo reports that China's ascendency is coming faster than expected -- but growth all around the globe is powering a big games business.

Christian Nutt, Contributor

April 22, 2015

1 Min Read

China will likely eke out a win over the U.S. as the biggest market for games in 2015, analyst firm Newzoo says, at $22.2 billion to the U.S. $22 billion. That's earlier than expected.

The entire games business, globally, will grow by 9.4% year-on-year to a robust $91.5 billion overall, the firm states.

This data comes as part of the company's new Global Games Market Report, which is both available for purchase and helpfully summarized in this blog post.

The report breaks down regions and types of games, as the graphic below illustrates. Smartwatch games and VR are broken out for the first time in the new report, but are both insignificant in 2015, the firm warns.

A bigger surprise, perhaps, is Newzoo's suggestion that the U.S. mobile market is not yet saturated, and continues to grow, with 15 percent revenue growth in 2015.

You can find out more from Newzoo's blog.


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