Develop the brand from concept to implementation including brand identity, target audience, category/competitive market analysis, and defining product positioning

Lead and oversee the full development of brand and marketing plans in coordination with multiple teams and stakeholders

Work closely with Product Management teams to align brand and marketing efforts to actively support new product launches, content updates, and promotions

Brief internal and external creative teams to lead the creation of brand assets including key art, trailers, logo, metadata, and marketing collateral

Collaborate with the game team and functional marketing leads to develop and execute integrated marketing plans

Leverage performance marketing practices to measure, analyze, and optimize the marketing funnel and activities; evaluate and report the financial impact of marketing campaigns

Ensure consistent consumer messaging, creative positioning, and consumer segmentation are on point and update accordingly

Utilize best practices, techniques, creative thinking, within and outside the gaming industry, to best promote our products

Bachelor’s degree - business, brand and marketing focus required

Minimum 5+ years of experience in brand management and traditional/digital marketing

Experience with working with licensed and original intellectual properties

Must have experience working with marketing budgets and ability to track and maintain total spend to P&L

Demonstrated ability to multi-task and work cross-functionally with internal and external partners

Experience at a major video game publisher or entertainment company required

Enthusiasm and positive team work ethic is a must

Team management experience a plus