- Develop and execute a strategy to support the core COD Franchises and promote growth with new studio developments.
- Functional oversight of the total media budget to include TV, Print, Radio, Online, OOH, SEM, Sponsorships, etc.
- Work in partnership with Business Unit Marketing Heads to ensure BU functional oversight of the Company's paid media buys.
- Heavily influence the media targeting strategy (in partnership with Consumer Insights) and media budgeting process (in partnership with the Business Unit Marketing Heads, Marketing Finance and ROI).
- Responsible for setting and driving compliance to global media efficiency and effectiveness metrics.
- Responsible for working with BU Marketing Heads to define title-level and campaign-level SEM strategies which leverage Search as a strategic tool.
- In partnership with the BU Marketing Heads, lead the development of full year media plans by Business Unit and ensure that these plans work together as a company-wide roll-up (launching timings, seasonality etc).
- Act as the key partner to the Media Agencies in defining corporate and title-level media strategies and practices.
- Supervise the global media buying process on behalf of Activision and strategically manage the company's owned up-front inventory (in the US)
- Develop and grow direct relationships with key media vendors to continue to leverage the Company's unique and compelling content as a way to source media properties, product integrations and branded entertainment opportunities.
- The ideal candidate will have previous gaming or entertainment experience and a true understanding of marketing content rather than products.
3 min read
Get a job: Activision is looking for a global media director
"The Director of Global Media will work with the Consumer Marketing & Product Management teams to lead the development of a strategic approach for the award-winning Call of Duty franchise."
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