GameStop taps design firm R/GA to help keep its stores relevant

Struggling retailer GameStop is working with design firm R/GA to come up with new designs for its storefronts that offer 'streamlined' venues focused on things like eSports, or retro games.

Struggling game and tchotchke retailer GameStop announced a partnership with design firm R/GA today that will see the two working together to develop new designs for GameStop's remaining storefronts.

What's interesting here is how GameStop aims to revive customer interest in its physical locations: by turning at least some of them into "streamlined" venues focused on a specific aspect of game culture, like eSports tournaments or retro games and consoles.

The company didn't specify a timeline for these renovations, noting only that it will be testing these new store layouts and concepts in an undisclosed "select market" as part of its ongoing efforts to revive its flagging business.

GameStop's fortunes have been falling for some time, causing the company's stock price to hit a 16-year low last month. After a failed attempt to sell the company early this year, it appears those in charge are doubling down on GameStop's ongoing investments in eSports and the retro games business.

Latest Jobs


Vancouver, BC, Canada

Bladework games

Remote (United States)
Senior Gameplay Engineer

University of Canterbury

Christchurch, Canterbury, New Zealand
Academic in Game Arts and Animation

Fred Rogers Productions

Hybrid (424 South 27th Street, Pittsburgh, PA, USA
Producer - Games & Websites
More Jobs   


Explore the
Advertise with
Follow us

Game Developer Job Board

Game Developer


Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Advertise with

Game Developer

Engage game professionals and drive sales using an array of Game Developer media solutions to meet your objectives.

Learn More
Follow us


Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more