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Responding to customer feedback, Gameloft has chosen to remove all ads from its iOS brawler Hero of Sparta II, moving the game back to a paid model after going free-to-play.

Tom Curtis, Blogger

December 22, 2011

1 Min Read

Newsbrief: Today, mobile gaming company Gameloft decided to remove all in-game ads from its iOS brawler Hero of Sparta II, rolling the game back to its previous ad-free, pay-to-play model. After the game became free-to-play, Gameloft received numerous complaints from players dissatisfied with the new, ad-driven experience. Responding to the wave of negative criticism, Gameloft chose to go back to the game's previous incarnation. Currently, the game costs $4.99 on the iTunes App Store. "Gameloft wishes to apologize to the fans of Hero of Sparta II given the poor gaming experience, brought by the free version. We acknowledged the advertisement included into the game deteriorated the gaming experience. We have now completely removed all ads from the game and switched it back to its previous status on the App Store," said Gameloft's Gonzague de Vallois. Hero of Sparta II, a 3D brawler similar to Sony's God of War series, made its initial debut in May 2010.

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About the Author(s)

Tom Curtis


Tom Curtis is Associate Content Manager for Gamasutra and the UBM TechWeb Game Network. Prior to joining Gamasutra full-time, he served as the site's editorial intern while earning a degree in Media Studies at the University of California, Berkeley.

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