Sponsored By

Game market analyst SuperData Research has been shut down by Nielsen

Nielsen Holdings is shutting down game market intelligence company SuperData Research.

Chris Kerr, News Editor

April 1, 2021

1 Min Read

Nielsen Holdings is shutting down game market intelligence company SuperData Research. 

SuperData was acquired by Nielsen back in 2018, and provided a variety of quantitative and qualitative insights on free-to-play games, console titles, mobile software, PC releases, streaming media, VR platforms, and more. 

The company said its estimates came from a mix of proprietary data partnerships that pulled together point-of-sale and event data from publishers, developers, and payment service providers. 

The news was confirmed by way of a Linkedin post from SuperData's head of research and strategy Stephanie Llamas, who explained "Nielsen is shutting SuperData's doors for good."

"It's hard to let go of something I helped build but I'm excited to see what my next opportunities bring," wrote Llamas. "Thank you to everyone who has helped make my tenure at SuperData so special -- both inside and outside of the company. I'm sure we will work together again soon."

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

Daily news, dev blogs, and stories from Game Developer straight to your inbox

You May Also Like