informa
/
1 MIN READ
News

Facebook will target core gamers in 2013

Social games on Facebook aren't performing as well as they used to, with numerous developers now favoring mobile over browser games. But now Facebook is looking to target a new demographic: core gamers.
Social games on Facebook aren't performing as well as they used to, with numerous developers now favoring mobile over browser games. But now Facebook is looking to target a new demographic: core gamers. According to Reuters, over the course of the next 12 months Facebook is backing the launch of 10 hardcore-focused games on the social network as it looks to cater for an audience that has up to this point not been hugely interested in the social games that Facebook has had to offer. Currently, social game performance on Facebook is in decline, as more casual gamers make the switch to mobile devices and, in turn, developers follow suit. Facebook CEO Mark Zuckerberg admitted late last year that his company's game revenues declined by 20 percent in 2012. With hardcore titles like the upcoming sci-fi combat game ChronoBlade (pictured), Facebook hopes to counteract this decline with a fresh new audience. Sean Ryan, head of game partnerships at Facebook, explained, "You'll see a whole set of games hitting in the next two quarters in particular and throughout the year that really start to redefine what people think of Facebook games." Facebook wants to embrace first-person shooters, MMO, real-time strategy games, and other such genres that appeal to the core audience, added Ryan. Of course, Facebook is also trying to get in on the mobile games act, although that particular avenue isn't proving too successful for the company at present.

Latest Jobs

Treyarch

Playa Vista, Los Angeles, CA, USA
9.12.23
Senior Level Designer (Zombies)

PlayStation Studios Creative Arts

Petaling Jaya, Selangor, Malaysia
9.14.23
Lead Concept Artist

Digital Extremes

Remote
9.27.23
Lead AI Programmer
More Jobs   

CONNECT WITH US

Explore the
Advertise with
Follow us

Game Developer Job Board

Game Developer

@gamedevdotcom

Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Browse
Advertise with

Game Developer

Engage game professionals and drive sales using an array of Game Developer media solutions to meet your objectives.

Learn More
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more