informa
1 MIN READ
News

Facebook launches in-app game library with Instant Games service

The social media giant has kicked off the closed beta for a gaming platform built directly into the company's mobile apps.

Facebook has launched a new platform for games, built right into the company’s existing apps. The feature, called Instant Games, builds a playable library of free games directly into the Facebook Newsfeed and the Messenger app via a new update.

Seventeen games are included in Instant Games at launch, but developers interested in bringing their game to the platform can register to receive more information now. 

The biggest thing Instant Games has going for it is that the HTML5-powered service doesn’t require users to download or open any new apps to play. Players are able to go from seeing a game in their newsfeed to playing it quickly without ever leaving the Facebook App.

Because of its foundations in Facebook’s Newsfeed and Messenger, Instant Games is a very social experience and encourages different people in messenger groups and conversations to pick up games and compete for scores.

If the service takes off, this could potentially help games featured in the library to reach many of the more than 1 billion people that use Facebook and Messenger.

The closed beta is already showing up on iOS and Android devices, and Facebook has plans to bring the service to a total of 30 countries at this time. 

Latest Jobs

Xbox Game Studios

Redmond, Washington
10.5.22
Technical Lighting Artist

Innogames

Hamburg, Germany
10.5.22
Game Designer - Elvenar

Six Foot

Houston, TX
10.3.22
Six Foot Director, Player Relations

Hometopia Inc.

Remote
10.7.22
Lead Engineer
More Jobs   

CONNECT WITH US

Explore the
Subscribe to
Follow us

Game Developer Job Board

Game Developer Newsletter

@gamedevdotcom

Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Browse
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more