informa
2 min read
article

Ex-THQ exec leads German F2P maven Gameforge's new North American push

Known best as an international publisher of free-to-play online games like Tera, Gameforge is trying to fortify its U.S. foothold with a new "Games Division" led by former THQ exec Tim Campbell.

German game company Gameforge, known best as an international publisher of free-to-play online games like Tera and Wizard101, is trying to fortify its foothold in North America by establishing a new "Games Division" led by former THQ exec Tim Campbell (pictured).

This is chiefly interesting because free-to-play games are far more commonplace in North America now than ever, and Gameforge -- which has typically focused on operating free-to-play games in Europe and Asia -- is trying to shift its business to take advantage of that trend. 

"The free-to-play market has grown rapidly over the years – there are a lot of established studios and publishers who have recognised the advantages of the model and are now trying to gain a foothold in this sector,” Campbell stated in a press release about the venture. “For us, this means we need to consistently make good use of our experience and transfer it to new markets and platforms."

What that means, practically speaking, is a bit unclear -- Campbell's newly-formed division will "better unify and streamline internal and external development efforts" as Gameforge moves to expands its game publishing efforts in North America.

The firm previously split its internal operations between development/publishing in amidst big layoffs in 2011. More recently it began pouring resources into North America by cutting partnership deals to help publish U.S.-made online games like Hex Entertainment's Hex: Shards of Fate and Robot's Orcs Must Die! Unchained.

Latest Jobs

Treyarch

Playa Vista, California
6.20.22
Audio Engineer

Digital Extremes

London, Ontario, Canada
6.20.22
Communications Director

High Moon Studios

Carlsbad, California
6.20.22
Senior Producer

Build a Rocket Boy Games

Edinburgh, Scotland
6.20.22
Lead UI Programmer
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more