A group of veterans from Electronic Arts' Playfish studio have opened a start-up in London called Plumbee, specializing in the burgeoning social casino game market.
EA Playfish has lost a number of Playfish veterans in recent years, including general manager and vice president John Earner to a VC firm
(he's also on Plumbee's advisory board), common technology lead Dan Borthwick to NaturalMotion Games
, and co-founders Sami Lababidi and Sebastien de Halleux.
Raf Keustermans served as global marketing director at the company, but he left Playfish in 2010 to co-found Plumbee and become its CEO. He's joined by COO Gerald Tan, who was a producer at Playfish before leaving last May; and CTO Jodi Moran, formerly senior director of technology at the EA studio.
Plumbee, which employs 20 workers, will focus on social casino game, which has seen a lot of activity lately from companies like Zynga, EA/PopCap Games
, Caesars Interactive, Big Fish Games
, and virtual gambling game firm IGT
-- the latter three have made big acquisitions to enter the space.
The studio has already released its first title, Mirrorball Slots
, on Facebook. It was able to fund the title thanks to $2.8 million in financing from Idinvest Partners. Along with those announcements, Plumbee revealed that it has a long-term partnership with Stockholm-based casino game developer Quickspin AB.