informa
2 min read
News

EEDAR: PSN Welcome Back Scheme 'Successful'

A new study based on IGN metrics found that Sony's PSN Welcome Back program, launched last month after the PSN outage, was a success, with more users purchasing digital games than before the outage.
A new capital research study has found that Sony's PlayStation Network Welcome Back program, launched last month after the PSN outage, was a great success, with more users purchasing digital games than before the outage. According to EEDAR's Retail Buyer Report [PDF], which sampled IGN users, 17 percent of PSN gamers downloaded a PlayStation Network digital title in June, compared to 13 percent in March. Factoring out the four titles available for free via the Welcome Back pack, there was still an increase of users taking advantage of the online store, with 15 percent downloading PSN games. During June the PlayStation 3 saw an overall rise in home console share among acquired titles for all formats, up from 40 percent in March to 44 percent in June. However, the report suggested that the launch of the Welcome Back scheme may have negatively affected PS3 retail sales in June. EEDAR believes that the Welcome Back package signals a new successful strategy for promoting video games, and suggests that publishers should explore the possibility of releasing older titles for free to support sequels and new releases. This suggestion comes as a result of the report finding that LittleBigPlanet and InFamous both helped to raise awareness of their respective sequels. The report also noted that the Welcome Back scheme helped to raise possible purchase intent of sequels where a sequel is actually non-existent -- for example, in the case of the Welcome Back giveaway title Dead Nation.

Latest Jobs

Treyarch

Playa Vista, California
6.20.22
Audio Engineer

Digital Extremes

London, Ontario, Canada
6.20.22
Communications Director

High Moon Studios

Carlsbad, California
6.20.22
Senior Producer

Build a Rocket Boy Games

Edinburgh, Scotland
6.20.22
Lead UI Programmer
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more