Electronic Arts' Facebook iteration of its popular Sims
franchise, The Sims Social
, has ceased its public beta and is now live, the company revealed Thursday.
The game is a collaboration between EA's The Sims
Studio, based in Northern California, and Playfish's London studio. It also marks a substantial "collaboration and partnership with Facebook," EA Play's John Buchanan said recently
"When we created The Sims Social
, it was important for us to incorporate the deep gameplay nuances The Sims
Studio has perfected and leverage what Playfish does best – develop compelling, cutting-edge social-gaming experiences," said Playfish's London Studio's GM John Earner in a statement today.
The launch is a major move in EA's "offensive" strategy
to transform its games into services. Development on the title was rather substantial for a Facebook game, dating back to October of last year -- that's about double the 4-6 months EA Facebook games took in the past.
has sold over 125 million games to date. The Sims Social
claims 4,859,046 MAUs at press time.