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Electronic Arts' Facebook iteration of its popular Sims franchise, The Sims Social, has ceased its public beta and is now live, the company revealed Thursday, debuting with over 4M+ monthly active users.

Frank Cifaldi, Contributor

August 18, 2011

1 Min Read

Electronic Arts' Facebook iteration of its popular Sims franchise, The Sims Social, has ceased its public beta and is now live, the company revealed Thursday. The game is a collaboration between EA's The Sims Studio, based in Northern California, and Playfish's London studio. It also marks a substantial "collaboration and partnership with Facebook," EA Play's John Buchanan said recently. "When we created The Sims Social, it was important for us to incorporate the deep gameplay nuances The Sims Studio has perfected and leverage what Playfish does best – develop compelling, cutting-edge social-gaming experiences," said Playfish's London Studio's GM John Earner in a statement today. The launch is a major move in EA's "offensive" strategy to transform its games into services. Development on the title was rather substantial for a Facebook game, dating back to October of last year -- that's about double the 4-6 months EA Facebook games took in the past. The Sims has sold over 125 million games to date. The Sims Social claims 4,859,046 MAUs at press time.

About the Author(s)

Frank Cifaldi

Contributor

Frank Cifaldi is a freelance writer and contributing news editor at Gamasutra. His past credentials include being senior editor at 1UP.com, editorial director and community manager for Turner Broadcasting's GameTap games-on-demand service, and a contributing author to publications that include Edge, Wired, Nintendo Official Magazine UK and GamesIndustry.biz, among others. He can be reached at [email protected].

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