Electronic Arts has entered into an exclusive multi-year agreement with the UFC to publish video games based on its mixed martial arts league.
The agreement follows a previous partnership with troubled publisher THQ, which has exclusively published UFC games since 2009.
"We share UFC's passion for the sport," said EA Sports head Andrew Wilson in a statement on Monday. The quote is particularly interesting as, allegedly, a previous UFC-EA partnership attempt fell apart when the company told UFC president Dana White "You're not a real sport."
The UFC franchise has been an important one for THQ. Sales of the last incarnation, UFC Undisputed 3
, provided a bright spot
in an otherwise dark quarter.
As part of the transition, an undisclosed cash payment was provided to THQ to end its exclusive partnership. In a statement, THQ chairman and CEO Brian FArrell said that the transition "made sense to all parties," citing THQ's current strategy of focusing on its core IP.
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