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Don't Miss: Conveying your game's value - A marketing talk for self-publishers

The very first presentation in our new Gamasutra Webcasts series, featuring indie marketing superstar Victoria Tran is now available for free on-demand!

February 10, 2021

1 Hr View

Date: Oct 2, 2021

Duration: 1 Hr

We're trying something new here on Gamasutra! We're piloting a new Gamasutra Webcasts series, featuring great speakers who will share insight into the art and business of making games.

The very first presentation in this new series, featuring indie marketing superstar Victoria Tran is now available for free on-demand.

Now working as community director at Among Us developer Innersloth, Victoria was previously communications director at Kitfox Games, working on titles including Boyfriend Dungeon, Dwarf Fortress, Pupperazzi, and more.

She has a serious knack for building communities and knows how to get people interested in her projects--and she's going to share a little bit of how she does that!

Watch now on-demand!

What to expect:

  • A 30-minute presentation by Victoria Tran on how to convey your game's value through marketing

  • A 15-minute presentation on game publishing and distribution from our sponsor Xsolla

  • A 15-minute moderated live Q&A

Here's what you'll learn:

  • How the value of a game is calculated in a potential player's mind

  • How to create a customer value proposition

  • How to use this information in your messaging

  • Writing tips to help your messaging shine

  • And stick around for an audience Q&A!

So you have a game and you've decided to self-publish, but now the marketing is all up to you. Most importantly, one of the biggest responsibilities is up to you: how do you craft a message that makes people understand and care about your game? It isn't just as easy as saying "add value."

What is valuable? How do you find your game's value? And what are the ways you can actually create that message?  What writing tips should you keep in mind? No one will be interested in your game if you cannot tell them why it is interesting in a way that they actually care about. Let's learn how to stand out in a noisy market!

With players spread across multiple game platforms and services, many challenges have emerged for developers. At Xsolla, we believe the platform of the future is an independent, decentralized system that utilizes common, unified basic principles and standards. This system spreads to all current platforms and uses them as sources for gaining new users, building a community, and acting as sales channels.

Key takeaways: Learn how to navigate the future of game publishing and distribution with solutions that easily integrate with your existing business and allow you to grow across all platforms.

Watch now on-demand!


Featured Speaker: Victoria Tran

  Featured Speaker: Victoria Tran
  Community Director


Victoria Tran is the Community Director at Among Us developer Innersloth. Previously, she worked at Kitfox Games, working on projects like Boyfriend Dungeon, Dwarf Fortress, Pupperazzi, and more. When she is not exploring ways to create kinder game community spaces and how tech and compassion interact, she co-organizes Game & Colour MTL, a group that supports and amplifies game developers of colour in Canada.

Sponsor Presenter: Chris Hewish

  Sponsor Guest Presenter: Chris Hewish


Chris Hewish is the President of Xsolla and is an award-winning interactive executive and studio head, with experience driving operations and go-to-market strategies across all video game industry segments. He has used his skills to lead multi-team video game studios and global interactive business units with hundreds of employees at companies like Activision, DreamWorks Animation, Survios, Skydance, and Xsolla.

Moderator: Kris Graft

Moderator: Kris Graft
Editor-in-Chief and Publisher


Kris Graft is editor-in-chief and publisher of Gamasutra, the leading site dedicated to the art and business of making games.

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