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Disney: Roughly half of Disney Infinity players are girls

A Disney exec notes the company was surprised to find that Disney Infinity's playerbase is roughly 50/50 girls and boys. In response, Disney is developing the games to appeal more strongly to girls.

Alex Wawro

August 28, 2015

1 Min Read

"With Disney’s IP treasure chest of powerful and strong female characters, we actually are seeing a split with Infinity that’s more 50% boys and 50% girls."

- Disney Interactive exec John Vignocchi speaks to who actually plays the company's bacon-saving franchise.

In a brief interview published by the Wall Street Journal today, Disney Interactive VP John Vignocchi shares some intriguing details about the company's playerbase in the process of promoting the company's upcoming Disney Infinity 3.0, which launches this weekend.

Notably for developers (and as noticed by NeoGAF), Vignocchi says that Disney Infinity's unexpected popularity among girls has shaped Disney Interactive's approach to designing the latest entry in the franchise. Vignocchi reportedly said that the studio predicted a 70/30 split of male and female Disney Infinity players, but in practice the games are enjoyed by boys and girls in roughly equal measure.

That, says Vignocchi, is partly why the company chose to include one female and one male figurine (Star Wars characters Ahsoka Tano and Anakin Skywalker, respectively) in the Disney Infinity 3.0 starter pack that goes on sale this weekend.

You can read more of Vignocchi's comments on the game's development and Disney's decision to bring in third-party studios (like Ninja Theory) to help out in the full WSJ article.

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2015

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