Sponsored By

Digital Matters is a new UK publisher that wants to offer indies the "AAA treatment"

"Digital Matters was founded on a simple belief: today’s indie games have a marketing problem."

Chris Kerr, News Editor

September 30, 2021

1 Min Read

Former Warner Bros Interactive Entertainment marketing director Spencer Crossley has co-founded a new UK publisher called Digital Matters alongside Heaven Media director Mark Reed.

The pair claim their new venture will give smaller studios "the AAA treatment" when it comes to publishing, and are hoping to leverage their marketing experience to help indie developers establish themselves.

"Digital Matters was founded on a simple belief: today’s indie games have a marketing problem. With competition fiercer, and discovery more challenging than ever before, making a great game is no longer enough, and the importance of marketing in helping a game reach its commercial potential cannot be overstated," reads a press release.

The fledgling publisher explains it will "put marketing front and centre" to help developers find their audience, while also making use of Heaven Media's global network of commercial, hardware, and peripheral partners.

"Through funding for development, marketing expertise, and a wealth of publishing experience, we have the facilities to create success stories, and to get the best out of games and developers," said Crossley, who'll be stepping into the role of CEO.

Digital Matters has already signed its first project, a multiplayer combat racer called KEO that's being developed by Redcatpig Studio.

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

Daily news, dev blogs, and stories from Game Developer straight to your inbox

You May Also Like