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Japanese mobile gaming giant DeNA has formed a partnership with Chinese mobile service provider SINA, in a deal that will allow DeNA to tap into the 300 million-member userbase of SINA's Weibo platform.

Mike Rose, Blogger

March 12, 2012

1 Min Read

Japanese mobile gaming giant DeNA has formed a partnership with Chinese mobile service provider SINA, in a deal that will allow DeNA to tap into the 300 million-member userbase of SINA's Weibo platform. Through the partnership, DeNA hopes to bring many more users to its Mobage gaming network in China. Starting from next month, a new website will be made available that will bring the Weibo userbase to the Mobage platform, and all Mobage China and Weibo accounts will become linked. The Weibo Android app will also feature an icon link to Mobage games. This new partnership is the next step in DeNA's push to dominate the mobile social gaming space in Asia. It previously announced a partnership with Chinese social network Kiaixin001 that saw Mobage made available to over 120 million new users. The company also signed an agreement with Huawei last month, that saw the Mobage platform come as standard on all Huawei devices in China.

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