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DeNA More Than Doubles Annual Sales To $1.38B

Ngmoco's parent, social game network and developer DeNA reported that its sales more than doubled in its fourth quarter to $393 million, and in its fiscal year to $1.38 billion.

Eric Caoili, Blogger

May 2, 2011

2 Min Read

Ngmoco's parent, Japanese headquartered mobile social game network and developer DeNA reported that its sales more than doubled in its fourth quarter ended March 31 to $393 million, and in its fiscal year to $1.38 billion. This is the sixth consecutive quarter the publicly-traded firm has seen a year-over-year increase in its revenues, this time rising 67.5 percent compared to the $205 million DeNA generated in 2008. Its sales for the fiscal year also grew dramatically from $517 million in 2009. DeNA says the company met its sales goals for 2010, and projects "an aggressive growth plan" that will boost operating income to $2.4 billion by 2014. DeNA said its significant accomplishments in the fourth quarter include rebranding mobile social network Mobage-Town to Mobage, and expanding the number of first- and third-party games on the portal to over 1,000 titles. Quarterly profits were up 90 percent year-on-year to $114.14 million, while annual profits rose 178 percent to $388.93 million. Most recently, it announced a deal with NTT DoCoMo to feature Mobage on the Japanese wireless carrier's mobile devices, and an agreement with Chinese firm NetDragon to share mobile development resources. Those partnerships are meant to help expand Mobage's audience of 20.5 million users internationally, as were its acquisitions of Gameview and Ngmoco in the past year -- the latter of which was purchased for $400 million. DeNA says it will soon roll out Mobage to the West and China, and promote its "Open Platform strategy" (allowing external studios to create games for the mobile social network) to North America, Europe, China, and Japan. The Tokyo-based company also says it will continue building alliances with foreign hardware and telecom companies to open up its services to a bigger userbase and attract developers worldwide. "DeNA has met, if not exceeded, every goal we set for the company," says DeNA CEO Tomoko Namba. "We are very pleased and proud of our exceptional year in sales." She adds, "Our diverse catalog, market expanding strategies and dedication to leadership in technology has fueled our global growth. We are looking forward to making our social mobile platform for games, Mobage, truly global in the coming year."

About the Author(s)

Eric Caoili


Eric Caoili currently serves as a news editor for Gamasutra, and has helmed numerous other UBM Techweb Game Network sites all now long-dead, including GameSetWatch. He is also co-editor for beloved handheld gaming blog Tiny Cartridge, and has contributed to Joystiq, Winamp, GamePro, and 4 Color Rebellion.

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