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Come to XRDC and see how augmented reality is reshaping how we shop!

Over 2M people have used Houzz's new AR 'View in My Room 3D' tool when buying products from the company, and at XRDC in San Francisco next month you'll get the lowdown on how and why it works!

More than two million people have used Houzz's new augmented reality "View in My Room 3D" tool when buying products from the company, and at XRDC in San Francisco next month you'll get the lowdown on how it works and how people are using this new tech!

As part of the Enterprise track of talks at XRDC you'll learn all about it in "Integrating Home Shopping and AR for True Mass Market Impact: Houzz Case Study", a talk from Houzz exec Sally Huang about how Houzz built a useful, practical AR shopping tool for a mass market. 

Expect to walk away from this talk with lots of practical insights you can apply to your own work, including some best practices for releasing AR shopping tools, how AR tech like this can fit into your business and impact your bottom line, and what's next for mass market applications of AR in retail!

So if you're not already registered to attend XRDC, sign up now at a discounted rate! This year there's an all-new XRDC pass for sale: the Startup Pass, specifically designed to give smaller teams and trailblazing startups a clear path to success at XRDC at nearly half the price of the regular pass!

For more details about XRDC, which is produced by organizers of the Game Developers Conference, check out the official XRDC website. You can also subscribe to regular XRDC updates via emailTwitter and Facebook.

Gamasutra, XRDC, and GDC are sibling organizations under parent company Informa

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